in the world of e-commerce, finding trending products to sell online is crucial for staying ahead of the competition. But with so many options out there, it can be overwhelming to know where to start. In this article, we’ll explore 10 effective strategies for finding trending products to sell in your online store.
What are Trending Products?
Trending products refer to those that enjoy widespread popularity among a broad audience. These trends can be classified into three main categories:
These are products that experience a sudden surge in popularity, often driven by viral videos or shows. Fidget spinners serve as a prime example of short-term trends. They gained immense popularity in 2017 but quickly faded within six months.
Some store owners were able to capitalize on the trend and make substantial profits, while others ended up with unsold inventory. Timing is crucial when it comes to making these products work, which is why it’s advisable to dropship them rather than building an entire store around them.
Long-term trends encompass products that have a lasting appeal and are expected to remain in demand for a significant period, typically spanning several years. Phone cases and earphones are excellent examples of long-term trends, although their markets have become saturated due to intense competition.
Another example is micro USB cables, which were popular for years until the introduction of type-C connectors. While it is possible to sell long-term trending products, the challenge lies in dealing with fierce competition.
Seasonal trends involve products that experience heightened demand during specific times of the year. For instance, gardening equipment and seeds witness a decline in traffic during winter months, while Christmas trees enjoy heightened interest only in December.
Why Should You Sell Trending Products on Your Online Store?
There are several compelling reasons to consider selling trending products in your online store. Firstly, these products tend to gain viral attention on social media platforms, resulting in high demand among customers.
By jumping on the bandwagon at the right time, you can tap into the immense money-making potential that trending products offer. Moreover, discovering the trend early on enables you to effectively market your business. Since there may not be many existing stores running advertising campaigns for the product, you have a better chance of ranking high on search engine result pages (SERPs).
10 Effective Ways To Find Trending Products
To stay ahead of the competition, it’s essential to find trending products to sell across various types and categories. Here we”ll show you the best way to find trending products:
Google Trends offers a fantastic method for uncovering the search volume of specific products during a given timeframe, enabling you to gauge their current level of popularity. However, it’s important to note that a product’s current search popularity does not guarantee its sustained demand in the future. By utilizing Google Trends, you can analyze trends over time and determine whether an item’s popularity is on the rise or declining. This allows you to make informed decisions about the potential longevity of a product’s appeal.
Social media influencers have a strong motivation to promote trendy products because their posts recommending novel products tend to generate significant engagement. To stay informed about trending products, it is advisable to follow relevant influencers in your industry.
Audience intelligence tools like SparkToro can be helpful in identifying influencers who cater to your target audience. Such tools provide insights into the influencers your audience follows, allowing you to connect with those who align with your brand.
Another approach is to monitor the influencers partnered with your competitors. By following them, you can stay updated on the best products offered by your competitors. Additionally, you may come across new products from other brands that these influencers endorse.
To find relevant influencers, browse through your competitors’ social media pages as influencers often tag the brands they collaborate with in their posts. This way, you can discover influencers who are influential within your industry and gain valuable insights into trending products.
YouTube Unboxing Videos
YouTube is one of the largest video-sharing services worldwide. If you know what to look for, the website can reveal trendy products.
Searching YouTube for “(product name or niche) + unboxing” might reveal popular items. This technique can help you find relevant videos to assess the product’s marketability.
However, mindless YouTube viewing might waste time. Thus, your main goal should be viewing the most-viewed recent videos. These items have the most viral potential.
After entering your phrase into the search field, a “FILTERS” section will appear below it to simplify this procedure. This option sorts videos by upload date, making it easy to locate the latest.
The Amazon suggest feature, located within the search bar of its marketplace, is considered one of the most effective methods for discovering top trending products on amazon that people are actively seeking. This feature often showcases popular searches and items that have yet to establish their own dedicated product category on the site. By utilizing this tool, you have the opportunity to stay ahead of the competition.
For instance, if you were to enter “garden furniture” into the search bar, the suggest feature might present related searches like “garden furniture covers,” “garden furniture sets,” or “garden furniture with fire pits.” These suggestions provide valuable insights into the products currently in high demand and generating discussions online.
Amazon Movers and Shakers
In addition to Amazon Suggests, another valuable resource for discovering trending products is the Amazon Movers and Shakers list. This list provides insights into the most popular products in recent days. However, it’s important to note that the list is time-sensitive. The products you find today may differ from those featured tomorrow.
Popular on Wish List
Wish list websites are precisely what their name suggests – platforms where users can create lists of desired items. Users can curate wish lists for various purposes, such as wedding registries or compiling ideas for Christmas presents. Additionally, they can create generic lists of items they plan to purchase in the future.
These websites prove particularly valuable as they often feature a section dedicated to “popular products.” This section highlights items that are frequently added to wish lists.
Reddit is a bustling platform filled with comment threads and discussions covering a wide range of topics. While it may require some effort to sift through the various conversations, Reddit can be a valuable resource for identifying trending products.
Within Reddit, you can find major threads dedicated to people sharing their excitement about recent purchases or discussing their most desired items. These threads can provide useful insights.
To maximize the benefits, it is advisable to focus on subreddits that are specifically dedicated to your products and niche. For instance, if you specialize in selling garden furniture, keeping an eye on gardening-related threads would be beneficial.
Twitter Trending Hashtags
Twitter is a buzzing platform where you can find all sorts of trending topics and information. And you know what? Some of it can actually help you figure out which products are popular and have the potential to make you some money.
To uncover these insights, all you need to do is use the search bar on Twitter. Just type in words or phrases related to your interests, or try searching for hashtags and accounts that are relevant.
Pinterest is this awesome platform that’s chock-full of incredible ideas to jazz up your life and suggestions for cool stuff to buy. You know what’s really neat? They have this nifty feature called ‘suggest’ that works just like the ‘suggest’ thingy on Amazon that we talked about earlier. Basically, you type in whatever you’re looking for in the search bar, and Pinterest goes, ‘Hey, how about these other awesome things?’
Now, here’s where it gets interesting. The suggestions they give you are usually the hot topics and popular searches that everyone’s buzzing about right now. So, it’s like a sneak peek into the future of what your audience will be all crazy about in the upcoming weeks and months. Pretty cool, right?
Facebook Ad Library
The Facebook Ad Library is like a hidden treasure trove when it comes to discovering trending products, yet it often goes unnoticed by those seeking inspiration for their online stores. In the world of business-to-consumer (B2C) brands, launching new product lines on Facebook with targeted advertising campaigns has become the norm.
And guess what? You can tap into the power of the Ad Library to explore the advertisements being posted by your competitors, giving you valuable insights into their latest offerings.
To make the most of this resource, you’ll need to identify the brands you want to keep a close eye on. Thankfully, the Ad Library interface allows you to follow these brands, ensuring you never miss a new product launch.
As you can see, there are several ways to discover trending products for your ecommerce store. We suggest combining multiple techniques to gain a comprehensive understanding of what people are searching for and purchasing online.
Researching trending products is crucial to ensure there is a substantial market for your online store. After all, creating an online store and selling products requires effort, and it’s essential to offer items that people are genuinely interested in buying. It’s also an opportunity to incorporate upselling strategies into your business.
Now that you comprehend why trending products present a lucrative opportunity for your online store and how to initiate the search, all that remains is to implement the strategies discussed in this article. For further insights, we recommend consulting our list of recommended profitable products to sell online and exploring our ideas on what to create and sell.
Maybe you are interested:
- Top 5 Best Viral Launch Alternatives For Finding Winning Products On Amazon
- Top 10 Best Pexda Alternatives For Finding Winning Products
- Top 5 Best Dropispy Alternatives For Finding Winning Products
- Top 10 Best Ads Spy Tools To Uncover Winning Ad Campaigns
- Spyfu Review: Expose Your Competitor’s Marketing Secrets